Spreading Holiday Cheer: Southern Auto Group’s 30+ Years of Santa’s Helpers

The spirit of giving shines brightest during the holiday season, and at Southern Auto Group, our annual Santa’s Helpers Program embodies this perfectly. For over three decades, this cherished company-wide initiative has been a cornerstone of our Southern Values Program, allowing all of our dealerships to come together and bring the magic of Christmas to families with children in need.
Santa’s Helpers is more than just a donation drive; it’s a heartfelt commitment from our entire Southern Auto Group family. Our employees generously donate their time, money, and resources, all driven by a shared desire to make a child’s Christmas a little brighter. From carefully selecting gifts to wrapping them with love, the dedication across all our locations is truly inspiring.
This past holiday season, we were honored to partner with two exceptional local non-profit organizations: Seton Youth Shelters and Youth Services. These vital organizations provide a critical lifeline to young people in crisis, offering a safe haven, counseling, outreach, and mentoring services 24 hours a day, completely free of charge. Their unwavering commitment to assisting youth and working towards family reunification is truly commendable.
We extend our deepest gratitude to the incredible team at Seton Youth Shelters and Youth Services. Your tireless work provides hope and support to vulnerable youth in our community, and we are proud to have partnered with you through our Santa’s Helpers Program. Thank you for everything you do to make a difference in the lives of young people.
The enduring success of our Santa’s Helpers Program for over 30 years is a testament to the big hearts of our Southern Auto Group employees. Their continued enthusiasm and generosity year after year are what make this program so impactful. It’s a tradition we hold dear, and it reflects our deep-seated belief in giving back to the community that has supported us for so long.
As another holiday season approaches, we look forward to continuing the legacy of Santa’s Helpers, spreading joy and making a positive impact on the lives of children and families in need. Thank you to every Southern Auto Group employee who has contributed to this wonderful program over the past three decades – your kindness truly makes the holidays brighter for so many.