Community Service

Southern Auto Group’s Winterfest Sponsorship: Lighting Up the Season and Supporting Maritime Discovery

For the past two years, the Southern Auto Group has played a significant role in bringing holiday magic to the Norfolk community through its sponsorship of Winterfest on the Battleship Wisconsin. This enchanting seasonal display, adorned with one million lights, transforms the Battleship Wisconsin into a dazzling spectacle overlooking the serene Elizabeth River. However, the magic goes beyond the twinkling lights, as all proceeds from this family-fun event contribute to essential capital improvements for the museum and the iconic USS Battleship Wisconsin.

The Winterfest sponsorship aligns seamlessly with Southern Auto Group’s commitment to supporting local organizations that make a positive impact on the community. By participating in this festive event, the group not only brings joy to families during the holiday season but also plays a vital role in preserving and enhancing the historical and educational offerings of the museum and battleship.

Nauticus, the maritime discovery center that hosts Winterfest, is a cultural gem situated along the waterfront in downtown Norfolk, VA. More than just a museum, Nauticus provides a unique form of experiential learning for visitors of all ages. The institution skillfully utilizes its diverse components, including the museum itself, the Battleship Wisconsin, a sailing center, and the Schooner Virginia, to narrate the captivating story of the maritime environment, industry, and the military.

Southern Auto Group’s sponsorship of Winterfest reflects its dedication to fostering community engagement and supporting educational initiatives. By contributing to Nauticus, the group is investing in an institution that not only preserves maritime history but also serves as a dynamic learning hub for locals and visitors alike.

As Winterfest continues to illuminate the Battleship Wisconsin, Southern Auto Group’s involvement underscores the significance of partnerships that transcend the holiday season. It’s a beacon of community spirit and a testament to the group’s commitment to creating lasting positive impacts on the cultural and educational landscape of Norfolk, VA.

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